Week 15 Prompt Response
Promoting your library's fiction collection can be a real challenge, especially if the goal is to market the collection to people who do not regularly use the library or do not read. These audiences are especially hard to reach because they never enter the building, so all internal tools are rendered obsolete. In these cases, it may benefit librarians to literally look outside the box and see what the general population is engaging with daily. In this way, social media is an indispensable tool to the library and must be used frequently to reach new audiences. Posting read-alikes and new book lists on platforms like Facebook, Instagram, and X can reach a library's frequent visitors, who then share, like, and repost the library's posts so their followers and friends see them on their feed as well. Another popular avenue for libraries currently is TikTok. Some librarians argue that the popularized use of TikTok by libraries is pointless, as they are often reaching audiences b